Privacy Policy

1) Who we are

EverPaws (“we,” “our,” or “us”) operates the website at everpaws.shop (the “Site”) and sells pet products and related accessories. This Privacy Policy applies to the Site, our checkout and order experience, and any customer support or marketing channels we operate.

2) Information we collect

A) Information you provide

• Order & account details: name, email, phone (optional), billing/shipping address, order notes.
• Payment information: processed by payment providers (e.g., Shop Pay, PayPal, Apple Pay, Google Pay, major card processors). We receive confirmation (e.g., last 4 digits/token), not full card numbers.
• Customer support: messages you send via our contact form or email.
• Reviews/UGC: content you submit (e.g., product reviews or videos) and display name (if provided).

B) Information collected automatically

• Device & usage: IP address, browser type, device identifiers, pages viewed, referring/exit pages, timestamps, and interactions (e.g., clicks, scroll).
• Cookies & SDKs: described in Cookies & similar technologies.
• Approximate location: derived from IP for fraud prevention, currency, and shipping estimates.

C) Information from third parties

• Payment & fraud partners: confirmation of payment, chargeback, or risk signals.
• Shipping providers: tracking updates and delivery confirmations.
• Marketing/analytics partners: aggregated or pseudonymous analytics and campaign performance.

3) How we use information

• Provide the Site & services: process orders, payments, shipping, and returns; maintain your cart; send order and shipping emails.
• Customer support: respond to questions and resolve issues.
• Personalize & improve: analyze performance, fix errors, and tailor content (e.g., currency, product recommendations).
• Marketing (with your consent where required): send emails or show offers we think you’ll like; you can opt out anytime.
• Fraud, security & compliance: detect, investigate, and prevent fraud or abusive activity; comply with legal obligations.

4) How we share information

• Service providers: ecommerce platform/hosting, payment processors, fulfillment/shipping, customer support tools, analytics and marketing tools. They process data on our behalf under contracts.
• Legal & safety: to authorities or others if required by law, legal process, or to protect rights, property, or safety.
• Business transfers: in connection with a merger, acquisition, or sale of assets.
• With your direction: when you post a review/UGC or link your content to our Site.

5) Cookies & similar technologies

We use cookies and similar technologies to run the store, keep your cart, measure performance, and (where enabled) personalize marketing. Categories include:

• Essential: required for checkout, security, and basic functionality.
• Performance & analytics: help us understand how the Site is used.
• Advertising: used to show more relevant offers (where enabled and permitted).

Your choices: You can manage cookies via your browser settings. If we provide a cookie banner or “Cookie Preferences” tool, use it to update your selections at any time.

6) Advertising & analytics

We may use analytics to understand site performance and (where applicable) ad tools to reach people interested in our products. These partners may set their own cookies or read device identifiers to measure views and conversions.

7) Data retention

We keep personal information only as long as necessary for the purposes above—for example, to fulfill your order, maintain records for tax/accounting, or resolve disputes—then either delete it or de-identify it according to applicable laws.

8) Security

We use reasonable technical and organizational safeguards designed to protect personal information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

9) Children’s privacy

Our Site is not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us so we can delete it.

10) International transfers

We operate globally and may transfer, store, or process information outside your country (including the U.S.). Where required, we rely on appropriate safeguards (e.g., standard contractual clauses) to protect cross-border transfers.

11) Your rights & choices

A) Email marketing

You can unsubscribe from marketing emails anytime via the link in the email. We may still send transactional messages (e.g., order confirmations).

B) Access, correction, deletion

Depending on your location, you may have the right to request access to your personal information, correction of inaccurate data, or deletion. Use the contact methods below.

C) CCPA/CPRA (California)

• Right to know/access the categories and specific pieces of personal information we collected.
• Right to delete personal information (subject to lawful exceptions).
• Right to correct inaccurate personal information.
• Right to opt out of “sale”/“sharing” of personal information for targeted advertising. If we use ad cookies that qualify, you can opt out via cookie preferences or a “Do Not Sell or Share My Personal Information” link (if provided).
• Right to non-discrimination for exercising rights.

D) GDPR/UK GDPR (EEA/UK)

Where applicable, our legal bases include: performance of a contract (fulfilling your order), legitimate interests (site security, improvement), consent (non-essential cookies/marketing), and legal obligations (tax/accounting). You may have rights to access, rectification, erasure, restriction, portability, and objection. You may also lodge a complaint with your local supervisory authority.

12) Global Privacy Control (GPC)

If we operate a cookie preferences tool that recognizes the GPC signal, we will treat it as a request to opt out of cookies that constitute “sale”/“sharing” under applicable law, to the extent technically feasible.

13) Changes to this policy

We may update this policy from time to time. When we do, we change the “Last updated” date above. Significant changes may be highlighted on this page.

14) Contact us

Questions about this policy or your personal information?

• Contact form: everpaws.shop/pages/contact
• Returns: everpaws.shop/pages/refunds-returns